AI Automation2026-04-12 · 8 min
AI agents are eating marketing ops
How agentic workflows compress the gap between insight, decision, and action — and why your CMS is no longer a moat.
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Field Notes
Notes from the clymb.And the cliffhangers.
Frameworks, teardowns, and sharp opinions on growth marketing, AI automation, and what's actually working in 2026.
Data2026-03-28 · 6 min
The first-party data playbook for 2026
After cookie-deprecation, the brands winning are the ones who already have a CDP and know which signals predict revenue.
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Paid Media2026-03-09 · 5 min
Creative is the new targeting
Algorithms hand-deliver your audience now. The lever you actually control is the asset itself. We unpack the new creative stack.
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SEO2026-02-21 · 7 min
SEO isn't dead, it's been re-platformed
Generative search results don't kill SEO — they reward brands with structured authority. Here's the new playbook.
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AI Automation2026-02-04 · 9 min
Building a RAG knowledge base for your brand
A practical, vendor-neutral guide to wiring up retrieval-augmented generation against your own marketing knowledge graph.
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Email & CRM2026-01-18 · 6 min
Lifecycle email beats paid — if you set it up right
Klaviyo, HubSpot, Customer.io — the tool doesn't matter. The trigger architecture does. We share the one we actually use.
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